Analytic Dimension | SEO Web Design

An SE friendly web design, or a search engine friendly web design, is one of the essential components to generating traffic to your ecommerce website through search engines. Of course, your web site must be appealing to the eye of the consumer, but it must also be appealing to the ‘eye’ of the search engine. Search engines ‘read’ websites in order to find and rank the ones most appropriate for each keyword phrase entered by a potential customer.

Designing a search engine f…

Stage 1 – Style over substance
The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

If you have had the same look for your website since it was implemented it is probably time to redesign it. Times change and consumers will be looking for something up to date and refreshing. It is important to test your website to find out where it is that most consumers are leaving. Do some work to implement changes to these areas of your website so they will be more likely to stick around and complete the purchase.

In this article I am going to nail down exactly what a web designer is and what they should be able to do. This article pertains to small business website designers and not to bigger businesses where they are looking for someone who specializes.