Analytic Dimension | SEO Web Design

Stage 1 – Style over substance
The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

If you have had the same look for your website since it was implemented it is probably time to redesign it. Times change and consumers will be looking for something up to date and refreshing. It is important to test your website to find out where it is that most consumers are leaving. Do some work to implement changes to these areas of your website so they will be more likely to stick around and complete the purchase.